Get Out, a horror movie that tackles race relations through dark satire, is the highest rated 2017 film release on Rotten Tomatoes. It has a near perfect score at 99% with nearly 300 reviews logged and made $253.4 million during its theatrical run after only costing $4.5 million to produce.
Consumers have spoken loud and clear this year. Big box office releases with sharp social commentary are in high demand. It’s a trend with cultural implications.
A demand for social commentary is special because it offers a whole new set of opportunities for more diversity on and off the screen. A shake up in diverse representations and production leadership has the potential to change the culture of the film industry at large, too.
Here is a chart that sheds some light on the current state of minority representation and the rise in popularity of social commentary in film:
The statistics shared here are important because it demonstrates a shift in consumer culture which implies a potential shift in the culture of the film industry. The shift is in more minority and gendered representation on screen, as well as off screen in regards to production. This is major for people of color and women looking for more opportunities to make films that reflect the stories that resonate with them and their communities.
As we continue to see more films like this with sharp commentaries, it is important we support them. Equal representation in film will start behind the scenes and with the stories we demand be told to us in the way we expect them to.