Biography for Classrooms

Lance Lee, digital marketing director of The Coug & The Land + head of Media by Lance Lee.

Photographer & Digital Marketer

Work featured by the Seattle Times, Seattle Met, Starbucks, KOMO News, the Inlander, the Spokesman-Review, the Daily Evergreen, Washington State Magazine, the Associated Press, & More.

Specializing in Restaurant & Bar, Café, Night Club, & Event marketing.

Attended WSU ‘13 to ’18: BA in Journalism & BA in StratComm + Women’s Studies

Experience: 12 years in strategic social media, 10 years in service industry, 8 years in digital marketing, 6 years in journalism, & 5 years in education oriented team building

Active in: Washington, Oregon, Idaho, Arizona, Wyoming, & Wisconsin

Lance Lee is a Pullman local & WSU Murrow College alum active in the hospitality industry. He serves restaurants, bars, cafes, & clubs.

As a student at WSU, Lance Lee tried anything & everything he could during his 5 year term in Pullman.

He held nearly a dozen different jobs & leadership roles in Pullman while completing his studies, visiting family often, & traveling on missions with his church.

By year 4, Lance had already held student journalist positions as a photojournalist, news editor, entertainment editor, & the coveted editor-in-chief.

During his time as editor-in-chief, he co-lead the social media department & was already deep in the social media marketing world for both himself & local businesses.

Lance stayed at WSU an extra year to earn a marketing degree, which also offered fresh internship opportunities & more work.

His first opportunity outside of the classroom this 5th year was joining a pilot project led by Rebecca Cooney and her husband Chris - titled the Murrow Innovation Community.

Through his pilot project, our team planned and coordinated the first Adobe Creative Jam event & worked with clients in UX design, app development, & fundraising.

After graduating, Lance handled the third biggest social media campaign outside of WSU Football & College GameDay when ESPN visited Pullman during Minshew Mania.

Between GameDay & the pandemic, Lance continued to travel & began working with businesses outside of Pullman.

In 2020, Lance adopted clients in 5 different states - including a brewery in Wyoming distributing to 19 states & 6 countries.

In 2021, Lance pursued a new adventure as a Client Relations Specialist for an event studio in Seattle.

Ultimately, Lance missed his home in Pullman & returned late 2022 to continue leading his teams & content creating for small businesses.

Through Media by Lance Lee, Lance independently contracts as a search engine optimization expert, mobile-first videographer, social media marketing consultant, and photographer.

Lance builds & manages talented teams who create fun & relevant content or social media strategies for many regional businesses.

Pullman businesses Lance has collaborated with include:

  • Kamiak Coffee Company

  • South Fork Public House

  • The Black Cypress

  • Munchyz Hot Dogs

  • Porch Light Pizza

  • Crybaby Cafe

  • CougsFirst!

  • Emporium

  • Etsi Bravo

  • The Land

  • The Coug

  • & more

Go Cougs!